Programs:

In a sea of sameness, Beyond the Feed is the only marketing seminar that relieves you from the stress of trying to game an algorithm for growth by reconnecting you to your creative freedom and business values. It's not an ideological seminar about why you should or shouldn't use social media. It's a seminar that helps demystify what it means to market a business in the 21st century and expand your understanding, perspective, and skills to create a more diverse and impactful marketing plan for growth.

Beyond the Feed is a Marketing program that takes you out of algorithmic thinking and places you  back in control of your customer experience and creative output. It is inspired by the idea that most creative businesses are nuanced and therefore marketing efforts should not be approached as a one-size-fits-all. It takes into consideration the role your business plays in your customer’s life, their unique psychographics, and your business goals to build a marketing framework and plan that works.

It’s an empowering look at the fundamentals of business growth and how you can approach your plan from a space of intention over manipulation. Platforms don’t produce what they used to, and the marketing success that most brands saw in early days of social media is no longer replicable. If in the midst of these shifts, you’ve found yourself doubling down instead of stepping back, this program is for you. There are 4 main aspects of this program: Business Goals, Vital Relationships, Core Communication and Amplification. 

What graduates are saying:

After completing Beyond the Feed, I realized this was not much different than my relationship to exercising. I spend a lot of time thinking about working out and dreading the act of doing it but when I actually commit to the task at hand, I find myself actually enjoying it and never regretting it. Taking this course has allowed me to change my relationship with marketing. Now, I'm committed to doing it more frequently without everything needing to be perfectly polished in execution before hitting send! --because that feeling is crippling. It helped me take a step back to realize that I was spending most of my energy on the operations of the business and developing new products but not merely enough energy talking and sharing about who we are and what we do.  - Virginia Sin, Sin

I knew only as much as I could teach myself about marketing (which I thought was a lot) and suddenly, that wasn't cutting it.  Holly's fast-paced BTF class made me feel like I knew NOTHING about marketing, which was terrifying, but also gave me about 1000 tools to change the stagnation that was happening in my business. I kept blaming slowed-down sales on "the algorithm" but now I know that I don't have to be tied to whatever is happening in Instagram HQ. It's taken over a year of hard, consistent work, but I'm finally working through all of the BTF assignments and feel much more confident about the year to come. I feel like I have far more control over my company's financial security, and isn't that the main thing we all want in a landscape that's so unpredictable? - Erica Weiner, Erica Weiner Jewelry

Beyond the Feed completely transformed how we think about marketing our business. It shifted us from being reactive and scattershot, to proactive, intentional, and strategic with our approach. Our marketing now feels less like guesswork - trying every tactic and seeing what sticks - to feeling more deliberate. Better yet, it helped us dig to the core of who we are as a business to strategize a marketing plan that's true to us and our customers, and not to an algorithm. BTF provided us a gameplan that's now central to our marketing approach. There is much value to be gained by going Beyond the Feed! - Brian Doochin & Alex Portera, Rally On Media

Interested? Full details and more student testimonials in the 2023 Program Manual here!